You’ve got a new blog or you want to have a business blog but you’ve got no idea on how to come up with your first blog post ideas.
Or, it might be that you’ve run out of ideas and need a range of new topics to cover.
One thing you could do is hire someone like me to come up with ideas and create content for you. Or of course, you can brainstorm ideas, and that’s what we’re going to do together right now.
Coming up with your first blog post ideas, or new ones, isn’t nearly as difficult as it seems – there are ideas everywhere!
So where do we start?
Hopefully these 6 tips will help you brainstorm some really good ideas to get your blog off the ground.
Don’t just read, grab out a pen and paper, or a word doc and keyboard and get ready to dig in. By the time you’re done you should have plenty of new headlines and topics ready to go. 🙂
1. Create your Reader Avatar
You’ve no doubt heard of this concept before – creating a customer avatar or persona.
What it really means is getting close to your customers and knowing who they are. You literally map out a personality and picture of their life.
You can do this in a general sense or delve into it in more detail.
As someone who creates content for various businesses, having the customer persona in my mind as a write in another voice is incredibly important. It helps me picture exactly who I’m writing to, creating for, what their problems are, and what message we are trying to get across.
Rather than shooting nilly willy, this delivers a much better result with your content creation.
Now it’s your turn, stop here and brainstorm your ideal customer avatars – it helps if you actually write it down.
2. Write Down Your Goals and Objectives
Next you want to get down to your goals and objectives, answering questions such as:
- What to you want to achieve with your blog and content?
- What do you want to be known for?
- Why will people read your blog?
The goals for my business blog are to:
- Share content creation, content marketing and online business tips that my clients can learn from and grow their businesses/ blogs too.
- Attract more customers for my freelance writing and content creation services.
- Have a place to showcase the quality of my writing, copy, along with my content marketing and business expertise.
I’d like to be known for sharing awesome, easy to understand, actionable content that people can use to build their health businesses and blogs.
People will read my blog because it provides great actionable business content – tips and info they can implement. People also read my blog because they know it’s written by someone who is doing what they are sharing and teaching – someone actively in the trenches trying to build a better business online too.
Ask yourself those 3 simple questions and see what you can come up with for your goals and objectives.
3. Brainstorm Pillar Content
Yaro Starak says pillar content “is usually a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice.”
To me what it means is building the foundations. The type of content that your readers and customers are always likely to find valuable.
For example, on my diabetes site I knew that people were always going to need to know what normal blood sugar levels are, how many carbohydrates to eat, some basic diet tips, and what to do if you’re newly diagnosed with diabetes.
These are the types of articles that would always be needed by my audience there.
I think aiming for 10 great pillar articles is a great place to begin.
Think about the kind of stuff you’re likely to refer people to all the time.
4. Turn to Your Bookshelf
I don’t know about you but I’ve got loads of books on the topics I love – including the ones my websites are about – nutrition, various health topics, and business.
I can use these books for inspiration to come up with a range of topic ideas.
For instance, I just picked up The E Myth off my bookshelf. It’s a business book by Michael Gerber.
I can just turn to the contents for ideas and turn then into my own blog topics.
- The Entrepreneurial Myth < becomes > 3 Health Content Marketing Myths No One REALLY Tells You
- Beyond the Comfort Zone < becomes > 5 Reasons why moving beyond your comfort zone grows your business
You’ll be surprised how many ideas you can come up with by using this method.
5. Use a Headline Generator
Headline generators are fun to use and help take the thinking out of blog post topics by giving you headlines to work with.
Hubspots headline generator is one example.
I put in 3 topics, hit submit.
And it gives me 5 topic ideas.
6. Don’t Blog, Talk
If you were just going to talk to your best friend, partner, or someone you meet, what kind of stuff would you talk to them about?
This is something I picked up off Lynn Terry from ClickNewz. She often says: “Stop Blogging, Start Talking.”
Think about the things you do as you go about your daily business and just note down how you could talk about those on your blog.
For example, I’ve recently been learning more copywriting skills so I could share some copywriting tips. I’ve just set up a detailed email funnel for my diabetes site so I could share a map to help people do that.
And, I’ve just finished working with a new client on one of their email campaigns. While I was doing it occurred to me that there are some common mistakes that people make which might hinder their conversions.
All three of these things are topics I could talk about.
Think about some of the things you have been doing in your business or personal life that could make a great story – always keeping your avatar and your goals and objectives in mind.
The point here is that people will be interested in hearing what you have to say.
I know coming up with ideas and creating content seems daunting to many people, so like I said in the beginning, if you want to hire some help, get in touch.
Otherwise, what are you waiting for?
Go get started on these ideas and make that list of first blog post ideas!
All the best,
P.S. Let me know a few things you come up with by leaving a few of your headlines in the comments below. Maybe I can even help you brainstorm a few more. 🙂