A Unique Brand/ Product Concept Example
Amy Magnisalis came to HCP wanting a program outline and was looking for a concept where she could incorporate a hashtag that was unique and wasn’t already taken.
Although we did an entire plan, this is the brand identity and essence we created for her brand and product:
“Because Every Woman Deserves to Be Famous”
“Because Every Woman Deserves FAME”
“Empowering Women Worldwide To Live Famously”
“FAME 4 Women”
A 12 Week Bikini Body-Mind Transformation
Fitness | Attitude | Motivation | Eating
4 pillars of FAME:
Core awareness/ familiarity techniques:
Empowering women worldwide to live famously through:
- Fitness – convenient exercise programs you can do at home or the gym
- Attitude – mindset and life skills education for long term change
- Motivation – community support and encouragement to be your best
- Eating – whole foods clean eating for ultimate health and energy
Create your own famous body, mind and lifestyle.
Need an Awesomely Creative Concept for Your Brand, Program, Product or Service?
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