MENU: Select a category of interest for info and links to various published samples.
Zwivel (27 feature articles, 40,000+ views)
Olive Oil Times (35 articles, 25,000+ shares)
SPA+CLINIC (Print Feature)
System LS : Product Copywriting
CallHero Case Study
MedShadow (6 feature articles)
RESPeRATE Blood Pressure Device
Increased Open Rate in 14 Days
Physiotherapy Private Practice Division
Easy Health Options (80 articles)
Dolphin Neurostim Device (5)
Rehab Alternatives (27 articles)
Email Copy: CTR increased by 50+%
Clinic Supplies Canada (Ghostwriting) (29)
Call Academy Videos
Keepin It Real
2 part webinar rego email series
Journal of Nutrition & Intermediary Metabolism
The Power of 100
Email marketing funnel example
The CARES Framework
#FAME4Women
5 Psychology Principles to Create More Compelling Content
DMP Email Samples
Type 2 Diabetes Blog (144)
Plastic Surgery Medispa (11)
Cosmetic surgery opt-in/sales
The CARES Model
Direct response sales copy
Patient Marketing Booster
Coaching program copy
Cosmetic surgery service
20% increased CTR
Direct response eBook copy
Webinar & email funnel
Extended Health Benefits
Medical Search (5)
Stop competitors stealing ideas
50% lead gen event sign up
Google Analytics Setup
How to win back doctors who stop referring
Inspiring employees for growth
Industry Search (5)
Nutrition/ Medical Fact Sheet
Fructose In Fruit
12 Health Benefits of Turmeric
Special Diets Blog (525)
Wellness App (4)
Adrenal Fatigue Symptoms
CallHero Website
Cosmetics eBook Leadmagnet
B2B eLearning
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Zwivel (27 feature articles, 40,000+ views)
Features article writer, journalist and research reporter.
- Broken Capillaries: Causes, Treatment, and Prevention (20,265+ views)
- Everything You Need To Know About Mole and Freckle Removal (2400+ views)
- 6 Non-Surgical Facelift Treatments Recommended by Plastic Surgeons (1720+ views)
- How To Tighten Loose Skin After Weight Loss (2000+ views)
- Cosmetic Eyelid Surgery: 13 Interesting Facts (2000+ views)
- 20 Popular Botox Questions Answered (1660+ views)
- Retin-A For Wrinkles: Could It Be The Fountain Of Youth We’re After? (1420+ views)
- Top 8 Tummy Tuck Recovery Tips from Plastic Surgeons (1450+ views)
- The Pros and Cons of Laser-Assisted Liposuction (1390+ views)
- Keloid Scars: How to Treat a Wound That Doesn't Know It Has Healed (1350+ views)
- 19 Facts About Chin and Facial Liposuction (1320+ views)
- Expert Advice On Varicose Vein Treatment and Prevention Options (1150+ views)
- Rosacea Treatments That Actually Work (1210+ views)
- Fat Grafting Turns Liposuction Byproduct Into Liquid Gold (950+ views)
- Eyelash Enhancement: 5 Techniques to Give Your Eyelashes a Thicker, More Youthful Appearance (730+ views)
- 9 Key Hallmarks of Aging Skin (1100+ views)
- Vitamin Drip Therapy: The Science Behind This Celebrity Beauty Secret (750+ views)
- Plastic and Reconstructive Surgery Gives Hope to Burn Patients (550+ views)
- Botox Side Effects: Science Reveals The Actual Truth (450+ views)
- Flabby Upper Arms? Brachioplasty May Be Your Best Skin Tightening Option (300+ views)
- Anti-Aging Diet: Support Your Skin from the Inside Out
- Aging Neck? Platysmaplasty Will Fix Your Sagging Skin and Neck Bands
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Olive Oil Times (35 articles, 25,000+ shares)
- Primary health research reporter for online trade publication Olive Oil Times since Jan 2016.
- Responsible for finding new research, creation of topic ideas for short research reviews, creation of titles, reporting on the research.
- Mediterranean Diet with Olive Oil Shown to Modulate Gut Bacteria, Improve Insulin Sensitivity and Metabolic Syndrome (1.4K shares/ 4.8K views)
- Extra Virgin Olive Oil Improves Health Outcomes for Fibromyalgia Sufferers (1.3K shares/ 5.1K views)
- Extra Virgin Olive Oil Better for Frying Fish (1.7K shares/ 4.5K views)
- Olive Oil May Be Useful in Brain Cancer Chemoprevention (1.1K shares/ 2.9K views)
- Powerful Anti-Inflammatory Benefits of Olive Oil (1.2K shares/ 4.4K views)
- Is Cooking With Olive Oil Healthy? (1.1K shares/ 868 views)
- Med Diet with Extra Virgin Olive Oil Reduces Incidence of Invasive Breast Cancer (637 shares/ 3.1K views)
- Thyme-Enriched EVOO Prevents DNA Damage (624 shares/ 989 views)
- Med Diet Associated with Lower Hip Fractures (161 shares/ 1.1K views)
- Topical Olive Oil Prevents Pressure Ulcers in Immobilized Patients (341 shares/ 1.6K views)
- Extra Virgin Olive Oil Reduces Postprandial Glucose After High GI Meal in Type 1 Diabetes (292 shares/ 2.4K views)
- Montoro-Adamuz Gets High Marks for Phenols (446 shares/ 1.9K views)
- Benefits of Olive Oil for Low Birthweight Infants (665 shares/ 2.4K views)
- How EVOO Exerts Neuroprotective Activity Against Alzheimer’s and Parkinson’s Disease (318 shares/ 3.5K views)
- Benefits of Olive Oil Consumption in Type 2 Diabetes Treatment (205 shares/ 2.8K views)
- Olive Oil Component Stops Gut Bacteria Linked To Heart and Brain Diseases (199 shares/ 3.3K views)
- Exclusive Olive Oil Consumption Protects Against Coronary Artery Disease (516 shares/ 2.5K views)
- Mediterranean Diet with EVOO Reduces Cognitive Decline in Older Age (235 shares/ 2.5K views)
- Low Carb Mediterranean Diet Results in Higher Rate of Remission in Type 2 Diabetes (508 shares/ 3.6K views)
- Nutritional Genomics and the Role of the Mediterranean Diet in Cardiovascular Disease
- Extra Virgin Olive Oil More Effective than Ibuprofen in Treating Menstrual Pain
- Oleocanthal, a Polyphenol in Olive Oil, Positively Impacts Human Melanoma Cells (792 shares/ 4.8K views)
- Mediterranean Diet Reduces Risk of Colon Cancer (270 shares/ 2.4K views)
- Researchers Uncover Neuroprotective Effect of Picholine Olive Oils (355 shares/ 2.7K views)
- Mediterranean Diet Lowers Death Risk for Heart Patients (435 shares/ 2.7K views)
- Cardiologist Promotes High-Fat Diet with Olive Oil for Heart Patients (844 shares/ 4.4K views)
- EVOO Polyphenols May Provide Protection Against Platelet Aggregation in Cardiovascular Disease (474 shares/ 3.6K views)
- Cardiometabolic Benefits of Mediterranean Diet with Olive Oil in Type 2 Diabetics (561 shares/ 4.5K views)
- Internet-Based Nutritional Guidance Encourages Healthier Eating (157 shares/ 1.9K views)
- Mediterranean Diet with Olive Oil May Prevent Breast Cancer Relapse (808 shares/ 4.1K views)
- Mediterranean Diet with EVOO Outperforms Low-Fat Diet for Weight Loss (966 shares/ 5.1K views)
- Med Diet Reduces Risk of Major Cardiac Events (289 shares/ 2.7K views)
- New Phenolic Compounds Found in EVOO (758 shares/ 2.4K views)
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SPA+CLINIC (Print Feature)
1500 word piece. "SHOW ME THE MONEY" A piece about new technologies for client payment solutions in spas and clinics. SPA+CLINIC Quarterly Issue, May 2016 (PRINT). -
System LS : Product Copywriting
Rapid Nutrition hired us to write copy for a series of product pages for their System LS range.
Visit the following links to view the full product pages and the copy and research we provided.
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CallHero Case Study
Case study of customer using call technology software. -
MedShadow (6 feature articles)
Research reporter Trade Publication MedShadow for topics surrounding medication use and side effects.
- Tylenol in Pregnancy: Real Concern or Unnecessary Fear?
- Are Antidepressants Any Better Than a Placebo?
- Are Migraine Meds Safe for Kids?
- Women: How to Deal With Urinary Incontinence Without the Meds
- Proactiv Acne Treatment: Be Aware of Rare but Serious Side Effects
- What Is Irritable Bowel Syndrome and How Best to Treat It?
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RESPeRATE Blood Pressure Device
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Increased Open Rate in 14 Days
Tweaking an autoresponder series can produce great results -
Physiotherapy Private Practice Division
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Easy Health Options (80 articles)
I've written more than 80 health and nutrition articles for natural health site, Easy Health Options -
Dolphin Neurostim Device (5)
- 3 Easy Ways To Get Neck Pain Relief for Modern Day Tech-Neck Issues
- 3 Ways to Avoid Frozen Shoulder Surgery and Recover Faster
- 2 Incredible Case Studies Show Remarkable Diabetic Neuropathy Treatment Results
- 4 Powerful Natural Pain Relief Strategies You May Not (Yet) Know About
- How to Avoid Foot or Limb Amputations Caused By Diabetic Neuropathy, Part 1
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Rehab Alternatives (27 articles)
Blog writer, editor and ghostwriter for Rehab Alternatives: New York recruitment, staffing and management company.
- Your Guide To New York Physical Therapy Licensure
- The Ultimate List of Free Speech Therapy Materials
- CMS Payroll-Based Journal (PBJ) Reporting (Part 1)
- CMS Payroll-Based Journal (PBJ) Reporting (Part 2)
- CMS Payroll-Based Journal (PBJ) Reporting (Part 3)
- The Perfect Classroom for Kids with Attention and Learning Disorders
- Speech Pathology Continuing Education Courses Online
- Top 8 Physical Therapy Rehab Treatments Explained
- Pursuing a Degree in Speech Language Pathology
- Evidence Based Practice for Therapists
- Whole Body Vibration for Increased Muscle Mass, Bone Density & Physical Function
- How to Write an Occupational Therapy Resume
- The Shift Toward CMS Values-Based Care and Outcomes
- Technological Advances in Mobility for the Disabled
- Never Too Old for Sex. Even for Nursing Home Residents!
- 5 Step Process for Implementing Evidence Based Practice
- Establishing An Effective Health Care Quality Assurance Strategy
- The Importance of Person-Centered Rehabilitation
- Preventing Occupational Stress in Healthcare
- Physical Therapy Continuing Education Courses Online
- Physical Therapy Job Expectations
- Medicare Approved Physical Therapy Abbreviations
- Sleep Quality: The New Frontier in Health and Wellness
- 8 Scientifically Proven Steps to Improve Your Sleep Quality
- Mental Health in Healthcare Workplace Safety
- Physical Therapy For Lower Back Pain: Importance of Evidence Based Practice
- Does Thinking Influence the Autonomic Nervous and Immune Systems?
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Email Copy: CTR increased by 50+%
An email that saw click through rate (CTR) increase by 50+%. CTR on previous sales emails was 1.3%-4.4%. My CTR 8.3%. -
Clinic Supplies Canada (Ghostwriting) (29)
Blog ghostwriter and editor for Clinic Supplies Canada since May 2015.
- Top 12 Ways to Increase the Value of Your Clinic
- Be Faster: Get More Done in Less Time
- How to Start a Chiropractic Clinic
- 8 Morning Rituals That Help Me Win My Day
- How to Get Past the Gatekeeper in a Doctor's Office
- Take the Quiz: How Engaged Are Your Clinicians and Employees?
- 7 Rising Challenges of Physical Therapy Marketing (and What to Do About Them)
- Is Your Health Business Playing Offence or Defence?
- New Changes To Adwords Brings More Competition For Clinic Owners
- The 10 Step Killer Assessment Guaranteed to Boost Your Practice
- How To Use Extended Health Benefits Trends to Attract New Patients (and keep them coming back)
- 5 Golden Secrets to Successfully Expanding Into a Second Clinic
- Clinic Success Roundup: Culture, Campaigns, and Personal Branding
- How To Solve Patient Engagement With These 10 Smart Tips
- Employee Retention: Why We Stopped Having Farewell Parties
- How to Use Your Monthly Financial Statements as a Benchmark for Success
- 6 Ways to Deal With a Bad Online Patient Review
- The 4-Hour Grow Your Clinic Challenge: What Would the Experts Do?
- 10 Smart Ways to be Your Patient's "Most Trusted Health Advisor"
- How to Selling Your Clinic For Millions
- Why 'Free Consultations' is a Winning Strategy You Can't Afford to Miss Out on
- Don't Get Left Behind: 6 Marketing Hacks Every Clinic Owner Should Know
- 10 Easy Steps to Creating Core Values That Will Make You Millions
- Discover the Secret to Inspiring Employees for Rapid Growth
- How to Run Your Own Practice and Effectively Treat Patients at the Same Time
- Avoid These 4 Deadly Sins That Ruin New Patient Phone Calls
- How to win back doctors who stop referring
- Why do patients self discharge and what to do about it
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Call Academy Videos
Video script writing for CallHero - Call Academy Video trainings. -
Keepin It Real
Rapid Nutrition hired us to write copy for a series of product pages for their System LS range. We created their brand messaging concept known as "KEEPIN IT REAL" or "KEEP IT REAL."
The System LS products, based on organic wholefoods, are so 'real' and so 'real food' oriented that this concept tied so well across all their product branding, messaging and became an overall brand story - staying away from hype, being down to earth, honest, and being relateable.
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2 part webinar rego email series
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Journal of Nutrition & Intermediary Metabolism
A randomised controlled trial analysing the effect of sodium intake on the systemic inflammation marker IL-6. -
The Power of 100
Contributing author for print publication "The Power of 100." I also created the title of the book. -
Email marketing funnel example
This is an example of a 6 month automated email marketing funnel I developed for one of my clients with an explanation of how it works and some sample emails from one of the mini upsell series. -
The CARES Framework
CallHero wanted a framework to teach people how to improve their call performance and wanted to create a model that could be used for all future training modules. We created the CARES Framework.
CONNECT
ACKNOWLEDGE
REASONS
EXPLAIN
SCHEDULE
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#FAME4Women
A unique concept that needed to incorporate the clients program needs and a hashtag that wasn't already being used. -
5 Psychology Principles to Create More Compelling Content
A post about content psychology for freelance bloggers and writers. Commissioned by BeAFreelanceBlogger.com -
DMP Email Samples
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Type 2 Diabetes Blog (144)
Diabetes Meal Plans is my own niche site, which is a popular and fast growing site.
As you browse the posts, take note that every post has a strong "call to action" - it asks people to DO something and directs them to take an action. This is what all blog posts should have.
- Providing practical yet well researched information helps people and establishes credibility: How many carbs per day for a diabetic? (5.8K+ shares)
- People love helpful listacle/ resource posts such as this Low Carb Pantry Stocking Guide blog post. (3.5K+ shares)
- Information posts can include affiliate links to help generate additional income, such as this post: What kind of bread is best for diabetics? (6K+ shares)
- Another post offering practical advice that people can take and put into action: Where to start with your low carb diet plan
There are over 100 posts on this site, which is just 9 months old and attracts over 57,000 unique visitors and 110,000 page views per month.
You can view more posts on the blog.
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Plastic Surgery Medispa (11)
Hired as head of content marketing to design a content strategy across blog, email, social media. Writer of weekly posts.
- The best kept secret about botox injections
- HydraFacial face treatment
- 5 superfoods to renew your youthful beauty
- How To Have A Facelift Without Surgery
- The Truth About Botox Side Effects
- Forever Young Facial Rejuvenation Package
- 5 Point Checklist to Avoiding A Plastic Surgery Facelift
- Botox vs dermal fillers: Which should I choose?
- 5 most common non-invasive procedures
- 5 Food Switches That Can Make You Look Years Younger
- 5 ways to look flawless without going under the knife
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Cosmetic surgery opt-in/sales
A dual purpose page for PPC advertising designed to make a special offer and get people on an email list for follow up. -
The CARES Model
Jedha created this concept for Rick Lau's Clinic Accelerator Program. -
Direct response sales copy
Long form direct response copy that engages and converts. This page converts at industry average of 3%. -
Patient Marketing Booster
To promote an Adwords coaching program/ service to clinic owners. -
Coaching program copy
Hired to design a new concept and copy for coaching program "Clinic Accelerator Program." -
Cosmetic surgery service
I designed the entire page from concept, copy, through to application for NOVA Plastic Surgery. -
20% increased CTR
A automated blog broadcast email testing content before the "Read More" tag. -
Direct response eBook copy
Long form direct response sales copy for my own eBook. This is a high converting landing page. -
Webinar & email funnel
Strategy, design, and implementation of entire campaign, Leadpages, email template, copy, social media. Contracted by Mine Shaft Brewing. -
Extended Health Benefits
A B2B post that covers how practitioners can attract more patients by utilizing extended health benefits schemes in health care plans. I've been the sole B2B & B2C Ghostwriter for Clinic Supplies Canada Blog since June 2015 – we doubled blog traffic in just 4 months and increased SEO by 300% in 2015. I’ve also done email and sales copy, new product description editorial guidelines and more. -
Medical Search (5)
Reporting on some recent research along with action steps both health and medical professionals can take in various areas of clinical practice.
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Stop competitors stealing ideas
A ghostwritten B2B post with tips on how to position a clinical practice to outrun the competition. -
50% lead gen event sign up
Contracted to write a one page compelling lead generation sign up form for an event and bonus offers. -
Google Analytics Setup
An in-depth detailed instructional tutorial for beginners to set up Google Analytics on WordPress blogs. Commissioned by LearnToBlog.com -
How to win back doctors who stop referring
A B2B post that covers implementing core values and building a meaningful business culture that fosters an environment that employees want to be in. I've been the sole B2B & B2C Ghostwriter for Clinic Supplies Canada Blog since June 2015 – we doubled blog traffic in just 4 months. I’ve also done email and sales copy, new product description editorial guidelines and more. -
Inspiring employees for growth
A B2B post that covers implementing core values and building a meaningful business culture that fosters an environment that employees want to be in. -
Industry Search (5)
Aimed at middle and senior management professionals in the industrial industry sector.
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Nutrition/ Medical Fact Sheet
Training fact sheet for nutritionists and medical professionals -
Fructose In Fruit
A nutrition/ health post with 850+ shares. Commissioned ghostwritten post for Well.org -
12 Health Benefits of Turmeric
A simple, yet well researched list post that delves into the benefits of the humble spice turmeric. 1.1K+ shares. Commissioned ghostwritten post for Nutrition Secrets.com -
Special Diets Blog (525)
Good Food Eating is a special diets nutrition blog that is 3 years old and attracts an average 100,000 unique visitors per month.
There are over 500 posts on this site but here are a few examples:
- How to boost weight loss and wellness (104K+ shares, 170 comments)
- Fastest cure for constipation (15K+ shares, 49 comments)
- 13 health benefits of chia seeds (7K+ shares, 30 comments)
- What is adrenal fatigue? (18K+ shares, 17 comments)
- Self tests for adrenal fatigue (5K+ shares, 10 comments)
- Candida diet foods allowed and foods to avoid (4K+ shares, 22 comments)
You can view more examples on the GFE Blog.
Good Food Eating (my own niche site) has hundreds of posts with thousands of social shares and gets 100K+ visitors per month. -
Adrenal Fatigue Symptoms
A post describing what the health condition adrenal fatigue is. (3.1K+ shares, 33 comments). -
CallHero Website
HEALTH PRACTITIONER SOFTWARE for MyCallHero.com Commissioned to write entire website copy. -
Cosmetics eBook Leadmagnet
NOVA Plastic Surgery commissioned me to write an eBook to promote their Medspa and a holistic approach to facial rejuvenation in a non sales like manner, using educational content. -
B2B eLearning
Development and copywriting for eLearning course materials to support a phone call conversion and software analytics program
Professional Copywriting and Strategic Content Development for Your Health Business
Get in touch let’s chat about your project.
EMAIL: healthcontentplus@gmail.com